After the end of World War II, UAC under the leadership of Frank Samuel promoted the establishment of a beer company in Nigeria.
In November 1946, UAC in partnership with Heineken established Nigerian Breweries Ltd.
In June 1949, STAR lager was introduced into the Nigerian market.
[1] The newly introduced Nigerian beer brand with white bubbling foam faced some risk as it was in competition with foreign beer brands, whiskey and palm wine.
At its early history Star Beer was promoted as a home made brand with international standards.