STV has played a key role in engaging with these parties through the utilisation of its on-air and online platforms in order to stimulate public debate on issues relating to child poverty.

The charity's costs are met by parent company STV plc and The Hunter Foundation meaning every penny raised goes to the front line.

[3] The STV Appeal 2011 launched during the summer, with many fundraising events taking place across the country, including Seán Batty's 130-mile Western Isles Challenge, zip-slides (including John MacKay, Sean Batty and "Miss Scotland", Jennifer Reoche), The Hour experts running the 10k, go-karting competitions, boogie-boogie dance challenges, comedy nights, sky-dives, a shark dive by STV Sport presenter Caroline Henderson and race nights; as well as a special celebrity edition of 7.30 for 8, hosted by Kaye Adams – plus much more across the whole country.

The Mark Beaumont and Friends STV Appeal 24-hour Cycling Challenge hosted by Infiniti Centre Glasgow over 8 and 9 November 2014.

Lorraine Kelly once again fronted this year's appeal, with the telethon live from STV HQ in Glasgow.