Previously, she served as the head of the Communications and Information Policy Sector of the Executive Office of the President (November 2020 – August 2023), deputy chairperson of the Supervisory Board of the Public Foundation for Support and Development of National Mass Media of Uzbekistan (January 2020 – November 2022), and deputy director of the Information and Mass Communications Agency at the Presidential Administration (April 2019 – January 2020).
[6][7][8][9][10] On January 31, 2020, Saida Mirziyoyeva became the deputy to Komil Allamjonov, who had just been elected as the chairman of the supervisory board of the newly established Public Foundation for Support and Development of National Mass Media.
Observers noted that these changes came in response to significant protests in Karakalpakstan earlier that year, and Mirziyoyeva's main task would be to repair the image of her father's government.
[13][14] After the constitutional referendum in the spring 2023, which reset presidential term limits, and Shavkat Mirziyoyev's victory in the July snap elections, he initiated radical personnel changes within his administration in August.
The position of the head of the administration, previously held by Sardor Umurzakov [ru] for just over a year, was abolished, and in the new structure, all advisors and assistants were to report directly to the president.
[2][18][8][17] In December 2024 she was tasked as First Deputy Director of the National Agency for Social Protection to create at least five documentataries or films featuring people with disabilities in Uzbekistan in 2024.
The President gave her the task citing as an example Dilorom Yuldosheva[19] who was a woman whose story had received international attention when she was included in the BBC's 100 inspiring women.
Some independent observers liken her trajectory to that of Gulnara Karimova, the daughter of Uzbekistan's first president, while others suggest parallels with the establishment of new political dynasties in countries like Azerbaijan and Turkmenistan.