Sally Line UK (sometimes referred to as Sally Ferries UK) was a British ferry operator on the English Channel and North Sea.

Sally Line was founded in 1981[1] by Michael Kingshott[citation needed] as a subsidiary of the Finland-based Rederi Ab Sally,[1] and initially marketed as Sally Viking Line, with a livery that was nearly identical with that of Viking Line, a Baltic Sea ferry consortium of which Sally was a member.

As a result of the change of ownership, a new Sally Line UK livery was adopted in 1988 and the company's ships were renamed with a Sally-prefix.

[2] Sally Line UK operated the Holyman Sally Line service from Port of Ramsgate to Ostend from 1993 to 1998, but this became no longer viable Holyman became partners with Hoverspeed and moved the service to Dover.

[citation needed] In the mid-90s Sally Line adapted a new livery and a logo similar to that of Silja Line,[2] but this proved short-lived as the company ceased operations in 1998.