Introduced by Helene Curtis in 1987, Salon Selectives is considered the first salon-inspired mass market hair care brand.
In 2011, the line was relaunched again with 32-ounce bottles intended to give consumers salon grade product at everyday value pricing.
SS shampoos had rosy-red bottles with level numbers, while Salon Selectives conditioners were in lighter pink ones bearing letter labels signifying type.
In addition to conventional advertising vehicles, CLT International is launching an aggressive social media campaign (featuring sites like Facebook and Twitter) to target a younger and broader demographic.
[citation needed] Salon Selectives is, as of 2018, being marketed as a discount brand, with its standard size bottle available at a constant one-dollar price point.