The Timotei brand was conceived and designed by Lintas Helsinki in Finland.
The early 1990s rock band Nelson were derisively nicknamed "the Timotei twins" by the British magazine Kerrang!
In the episode "Parade" of the 1990s BBC comedy TV series Bottom, Richie (Rik Mayall) attempts to chat up a barmaid (Julia Sawalha) by asking her if she uses Timotei.
The character Konata Izumi jokingly makes a reference to a Japanese Timotei commercial, and is disappointed with her friends' confusion, contrary to Yui's reaction.
In episode 6 of the BBC series Dead Boss, the main character Helen refers to being violated with a Timotei bottle while in prison.