During the 1960s, a television commercial of Sunsilk featured a tune composed by John Barry, "The Girl with the Sun in Her Hair", which became so popular that it was subsequently released as a pop single.

Madonna, Krisdayanti, Maja Salvador, Natalia Oreiro, Heart Evangelista, Shakira, Marian Rivera, and Marilyn Monroe were all featured in Sunsilk's 2008 advertising campaign "Life Can’t Wait"[1] which launched with a Super Bowl XLII spot.

Star Magic actresses, Kathryn Bernardo, Maris Racal, Belle Mariano and Francine Diaz are the ambassador for Sunsilk in Philippines.

Members Nicola Roberts, Nadine Coyle, Cheryl Cole, Kimberly Walsh and Sarah Harding all represented the brand, which included shooting a television commercial.

[citation needed] Singers Isyana Sarasvati and Raisa Andriana are the brand ambassadors for Sunsilk in Indonesia until New Year's Eve 2021.

Now, Malaysian girl group Dolla are the brand ambassadors for Sunsilk in Malaysia since New Year's Day 2022 at stroke of midnight MST.

In 2008, Sunsilk India launched a social networking site called Gang of Girls,[4] which offered its users access to a variety of local and global experts to address various hair care needs through its content, blogs and live chat room.

The line up also includes: Jamal Hammadi for Black Shine, Rita Hazan for Vibrant Colour, Teddy Charles for Plumped Up Volume, Thomas Taw for Damage Reconstruction, Ouidad for Defined Curls and Yuko Yamashita – inventor of Japanese hair straightening process 'YUKO' – for Perfect Straight.