Headquartered in Richmond, British Columbia, the company attempts to differentiate itself in the market by following sustainability values in their corporate vision statement.
[5] The company was founded in 1996 by Mickey McLeod and his wife Robbyn Scott who operated an organic market garden on the island.
[4][10] An Islands Trustee has "cited outstanding odour concerns, the large number of [proposed] covenants, and the threat of commercial and industrial sprawl in the rural neighbourhood as her main reasons for opposing the application.
[14][15] Shortly after employees of a neighbouring business, International Cosmeticare, complained of symptoms including "nausea, eye and skin irritation, headaches, coughing, sneezing and breathing difficulties" which they blamed on the roasting.
WorkSafe BC ordered the company to make changes to the exhaust system so that the air is not recirculated into the building and to not roast during weekday business hours.