[2] The Sandcliff stands on the landward side of the A 149 coast road[3] on the western outskirts of the town.

It has commanding views across the esplanade to the sea, beach and the towns Victorian Pier.

The nearest Airport is in Norwich and is 20.4 miles (32.8 km) south of Cromer.

The Sandcliff Hotel was designed by architect George John Skipper in 1894[4] and was built by Ambrose Fox and opened in 1895.

[4] The façades are of red brick interweaved with ornamental brickwork and well crafted panels of knapped flintwork.