The film begins with Krishna Murthy, a youth who aims to establish a biscuit factor Annapurna.

He starts its construction on the government-allotted land for his freedom fighter father, Prakasam / Chinna, and plants the foundation stone.

Parallelly, a cut-throat malefactor, Gaddapalugu Chenchu Ramayah, conducts the land mafia in the city.

So, Krishna Murthy enforced the nuptial Rukmini without delay, but she cannot be tailored in her in-law's house and fails to understand her husband's post.

Unbeknownst to it, Vyjayanti certifies the land as illegal property and notifies Krishna Murthy when a dispute erupts.

Whereat, she slaps Rukmini and divulges regarding her younger sibling who has committed suicide as deprived by society.