The company was founded in 1931 in Sialkot in Pakistan before moving to the current location in Meerut, Uttar Pradesh, India in 1950.

The company was founded by brothers Kedarnath and Dwarakanath Anand in Sialkot, present-day Pakistan in 1931.

[2] In 1972, the company introduced its own line of protective cricket gear under the brand Featherlite.

In 1982, the company began selling its products under its own brand and opened a second manufacturing unit.

Around the same time, Wasi Ullah Khan, a former state-level cricketer, joined as a junior manager.