Santa Cruz do Rio Pardo is a municipality in the state of São Paulo in Brazil.

[2] The elevation is 467 m. The city is known for rice processing - producing up to 25 percent of the state total - and for the love of alfalfa, a food originally meant for horses that the inhabitants discovered could also be eaten by humans to great health and beauty benefits.

[3] In July 1998, this company was acquired by Telefónica, which adopted the Vivo brand in 2012.

[4] The company is currently an operator of cell phones, fixed lines, internet (fiber optics/4G) and television (satellite and cable).

[4] This geographical article relating to the state of São Paulo is a stub.