[3] After graduating Columbia, Levinson worked as an Account Executive at Doyle Dane Bernbach (DDB), an advertising firm in New York City, from 1976 to 1978.
Levinson transitioned to Viacom Cable in 1980 and returned to Showtime four years later for a second stint as EVP of Business and Strategic Planning.
In 1994, Levinson left Viacom to run the NFL's marketing, licensing, and sponsorship arm, representing the league and all 32 teams.
[11] Levinson built the NFL's first marketing research departments and introduced development programs to expand the league's viewership among casual fans.
[8] In 1999, Levinson made the NFL an official national sponsor of the Susan B. Komen Breast Cancer Foundation, to further the league's appeal with its 68 million female viewers.
[12] Under Levinson's direction, the NFL started a network of flag-football leagues called Play Football and a girls-only division of Punt, Pass and Kick.
[16][17] After 7 years, Levinson left the NFL to become CEO and Chairman of ClubMom (later named Café Media), a dot-com era e-commerce/marketing company for moms.