[2] The team's primary sponsor for the Indianapolis 500 was set to be Gravity Entertainment who claimed to represent and have rights to RESQ energy drink, set for a new product launch in May, but when May arrived Gravity Entertainment (who in fact, did not have the rights to represent RESQ as it turned out) failed to deliver any money and put the team's plans of competing at the Indy 500 along with Kentucky and Chicago in jeopardy.

The Indianapolis Motor Speedway opened for practice on Tuesday, May 6, 2008, for the 2008 Indy 500 and Fisher's team continued to move forward without primary sponsorship.

[4] As the month went on, SFR continued to pick up associate sponsors, which included Hartman Oil, ProLiance Energy, AAA, Direct Supply, Indianapolis college, IUPUI, as well donations from fans at $51,000.

Fisher solidly placed the car in the field in 22nd position and picked up Text4Cars.com as the primary sponsor on the Friday before the Indy 500-mile (800 km) race.

Fisher qualified 16th for the race, ran as high as 10th, before a right rear suspension failure on the final lap hampered her finish.

The team was showcased on three national programs during May, which included The Daily Show with Jon Stewart, CBS's The Price Is Right and FUSE TV's No.

SFR put Howard quickly to work to build his brand name joining forces with MTV for a national promotion where Howard served as a driver coach for a music-obsessed teen named Lauren for four weeks during MTV's primetime show Real World/Road Rules Challenge beginning October 28 and ending November 18 with the fifth installment airing during the mtvU Woodie Awards in 2009.

The 2010 season began with Fisher's longtime agent/manager Klint Briney resigning his position with her team, leaving to start the talent agency, BRANDed.

The team would celebrate its first win at the 2011 Kentucky Indy 300 on October 2, 2011, Carpenter beating defending series champion Dario Franchitti to the line by .0098 seconds.

[19] After the end of their IndyCar program, Sarah Fisher Hartman Racing continued to run sprint cars in various series in the United States.