Say Yes to the Dress is an American reality television series on TLC which follows events at Kleinfeld Bridal in Manhattan.

The series shows the progress of individual sales associates, managers, and fitters at the store, along with profiling brides as they search for the perfect wedding dress.

Common themes include overwhelming advice of friends and family, the ability of the "perfect dress" to help a bride overcome personal difficulty, struggle with weight and body image concerns, and the challenge of staying in budget, especially in the case of dresses by Kleinfeld's exclusive designer, Pnina Tornai.

Earlier in her career in the retail industry, she served as senior vice president and general merchandise manager at Saks Fifth Avenue.

After she left Saks, she was employed by Casual Corner and Geoffrey Beene Company in executive management positions.

She then purchased the Kleinfeld Bridal store with Ronald Rothstein and Wayne Rogers on July 9, 1999.

On July 9, 1999, he purchased the Kleinfeld Bridal store with Mara Urshel and Wayne Rogers.

When he got older, he branched out into the areas of make-up artistry, hair styling, and entertainment.

She began her career in New York as a floor manager at Bonwit Teller, but she has spent the majority of her twenty-five years in the retail industry at Kleinfeld.

She was born in Kos, Greece, and has been in the retail industry since she was twelve years old.

She met one of the co-owners, Ronnie Rothstein, applied for a job, and has been working there ever since.

She will be appearing on a new show entitled Keasha's Perfect Dress on the Canadian Slice network.