[1] Traditionally it is consumed as a digestif liqueur; its ingredients include herbs, fruits and roots such as wormwood, ginger and “Sauwurz” (Gentiana lutea).

Nicholas Culpepper, Complete Herbal (1653) Sauwurz, (literally "Hogroot") is a member of the Gentian family and is found across central and southern Europe, at high altitudes.

While Sauwurz's digestive properties were recognised by herbalists over 3000 years ago,[4] superstition and old wives tales attributed other, less scientific qualities to this variety of the gentian root.

The hog or wild boar in the family coat-of-arms dates back to the 14th century, when Germany was made up of rival kingdoms, baronies and principalities.

Before the invaders could take positions, a wild boar began to squeal loudly, warning the Hardenberg army in time to see off the attack and prevent a siege.