[5][6][7] Gowans coached Diamond Creek to a grand final appearance in the VFL Women's competition in 2017.
[8] Gowans served as an assistant coach for Carlton during the inaugural 2017 AFL Women's season.
[5] In October 2017, Gowans was appointed as the inaugural coach of North Melbourne's new AFL Women's team, to enter the competition during the 2019 season.
[9] In October 2020, Gowans joined Collingwood as a senior assistant coach in charge of the midfield.
[10] In February 2022, Gowans was announced as the inaugural senior coach of the Sydney Swans in the AFL Women's competition.