The company’s Screenvision Direct business unit has 6 regional offices and local sales representatives nationwide.
Screenvision was a joint venture between ITV plc (LSE: ITV), a UK-based free to air commercial television broadcaster and Technicolor SA, a provider of technology, services, systems and equipment to the media and entertainment industries.
On 28 September 2010, ITV plc sold their stake to Shamrock Capital Growth Fund II, in a deal worth a reported $80m.
[4] The merger was blocked by the Department of Justice over antitrust concerns, since Screenvision and NCM together would supply advertising to 34,000 of the nation's 39,000 movie screens.
[7] At their 2016 upfront event in New York City, Screenvision Media unveiled the Connected Cinema brand "storytelling platform", which, through several tech alliances, will allow advertisers to "engage with" moviegoers before, during and after the movie.