Seetha has faced rejection largely from society and Ram's family simply due to her looks.

Telugu actress Priyanka Nalkari initially played Seetha, the female lead role.

In end of August, actor Syed Saif was cast as Vishal, who played an negative role.

The second promo was unveiled on 3 February 2023, featuring Nalkari, Jay D’Souza, Reshma Pasupuleti and Akshitha Bopaiah and revealing the plot through a 2-minute song.

The show started airing on Zee Tamil on 20 February 2023, replacing Ninaithale Inikkum’s time slot.