[1] The show stars debutante Shabana Shajahan and Tamil TV actor Karthik Raj along with actress Priya Raman, her comeback on television after years ago.

Adhitya and Parvathi face turmoils in their marital love life due to the evil woman Vanaja, who is the sister of Akhilandeshwari.

But in the couple's passionate love story, Adhitya's ex-fiancée Nandhini stands out as the biggest enemy.

The series gradually gained more popularity and viewership in April 2018 by its screenplay and mainly for the on-screen pair Adhi-Parvathy and their romance in every episode.

[13] Also the series made the channel to number one position and becoming the first Zee Tamil program to enter the top five.

[16][17] Sembaruthi gave tough competition in TRP to its rival channel's top rated soap Nayagi, which was aired at 8:00pm slot.

[18] In the week ending 28 December 2018, it became the most watched Tamil television program by garnering 10.79 million impressions and in week 49 of 2019, it maintained top four position with 9.27 million impressions in overall watch television programs as per BARC viewership.

[30] Due to the COVID-19 pandemic in India, Tamil Nadu government made a lock down from 10 May 2021 to 24 May 2021, but it was extended 7 June 2021.