[3] Some of the executive attendants of the event have been Industrial Light & Magic, Ed Templeton, Wieden+Kennedy, Shepard Fairey, Jeffrey Deitch, Paula Scher, Oliver Stone, Radiohead and Paul Pope.

Semi Permanent have been running creativity festivals since 2003 in cities across the globe, including Sydney, Auckland, Singapore, Abu Dhabi, London, New York, Los Angeles, Hong Kong and Portugal.

Past speakers and collaborators include iconic filmmakers Oliver Stone, Michel Gondry, and the Coppola family; artists Tom Sachs, CJ Hendry and Alex Israel; and the world's most renowned creatives including Nike's Tinker Hatfield, Pentagram's Paula Scher, Pro Skater Tony Hawk, architect Bjarke Ingels and many more.

Previously featured interviews, conversations and work include talent such as Alicia Keys, Cara Stricker, Takashi Murakami, Nadia Lee Cohen and Kevin Parker.

[13] SP Brand Studio co-created a two-day live sport & creativity experience in 2021, and created an immersive retrospective with Stanley Donwood and Radiohead with a bespoke soundscape by Thom Yorke.