Sensational spelling

[1] Sensational spellings are common in advertising[1] and product placement.

In particular, brand names[1] such as Krispy Kreme Doughnuts (crispy cream), Weet-Bix (wheat, with bix being derived from biscuits), Blu-ray (blue), Kellogg's Froot Loops (fruit) or Hasbro's Playskool (school) may use unexpected spellings to draw attention to or trademark an otherwise common word.

The Byrds and The Monkees) adopted sensational spelling.

The Turtles successfully resisted an effort by their label, White Whale Records, to name them "The Tyrtles.

"[3] Other examples include Def Leppard, and Led Zeppelin, in which "lead" was deliberately misspelled to make clear it is pronounced /lɛd/ (as in the metal lead)[4] rather than the other pronunciation of "lead", /liːd/.