Sh! Women's Erotic Emporium

The business was established in 1992 by Kathryn Hoyle and Sophie Walters.

She branded hers "Jessica Rabbit," which became renowned from its appearance on television shows, including Sex and the City.

[3] Cosmopolitan ran an article on female masturbation in 1999, resulting in sales increasing.

runs educational workshops and collaborates with National Health Service trusts in providing sex toys for women with sexual difficulties.

[5][6] In 2003, Adeola Agbebiyi from the Barts and the London NHS Trust, and Kathryn Hoyle and Angel Zatorski, both from Sh!