[2] Their popularity was boosted in the United States after an episode of HBO's Sex and the City ("The Turtle and the Hare"[3]) featured Vibratex's Rabbit Pearl.
[2] Since then, the rabbit vibrator has evolved and become a whole genre of sex toys with many different brands and variations in design, including ones with a less phallic shape or without the rotating beads section.
Company owner Shay Martin says Vibratex was the first to import dual-action vibrators to the United States in 1983.
Martin credits their colouring and cuteness as making them more appealing to women and leading to the market success of the Rabbit.
[2] Designers at Vibratex had been working on a new version that added rotating pearls to the base of the shaft of the dual-action vibrators.
[8] The main appeal of the rabbit vibrator is its ability to give clitoral and vaginal stimulation at the same time.