The keyboard bass line was based on the electric guitar one from the single "Murder She Wrote" by Chaka Demus & Pliers, released in 1992.

[1] Before its official release, a 16-second-long preview of the song was published by Daddy Yankee during early 2016 in order to incentivate his fans to make short video dancing to the track.

Because of the positive response by the fans, Yankee announced the Shaky Challenge in July, which consisted in sending a video dancing to the song, similar to what he intended to do when he released a short preview of the track before that year.

[14] A remix version featuring Nicky Jam and the duo Plan B was released alongside its lyric video on October 14, 2016.

Jon Caramanica, editor of The New York Times newspaper, described the song as "Nimble, simple and catchy, Daddy Yankee's umpteenth reggaeton hit is among his most effective, a throwback to his bold singles of a decade ago.

"[15] Jason Birchmeier, editor of the online music guide service AllMusic, stated that the song "reached the mainstream through a social network app and a hypermarket advertisement".

It shows Daddy Yankee and more than a hundred dancers dancing in different locations, including a parking lot, streets, houses and a shopping mall.

The Philippine show Eat Bulaga!, the longest-running noon time variety program in the country, created a segment dedicated to people using their creativity while dancing to the song.

[42] In August 2016, Argentinian television hosts Zaira Nara and Gerardo Rozin danced to it on air during a Morfi Telefé program.

[43] American rapper Snoop Dogg danced to the track on his concert on Punta Cana, Dominican Republic on December 16, 2016.

Olga Reyes, executive creative director of Lopez Negrete Communications, said that "Music is a key element in the Walmart campaign, and in this particular spot we needed to tell a story about Christmas morning, about finding the perfect gift and the kids opening the presents.