Shell Energy Retail Limited was a British consumer gas, electricity and broadband provider.

Originally known as First Utility, the company had a relationship with Shell, where it acted as an intermediary to purchase wholesale energy on the global market.

First Utility was launched in 2008 by co-founders Mark Daeche, Darren Braham and Marcus Citron as a spin-out from First Telecom.

When it was reported that shadow Energy Minister Tom Greatrex had said the advice was an "insult" to millions of people, the company's reported response was that "These tips are meant to provide some advice on how we might reduce our energy usage and absolutely not intended to trivialise the issue of fuel poverty, something we take very seriously.

[19] In March 2019, the company was rebranded from First Utility to Shell Energy,[20] and it was stated that all customers would be supplied with electricity from 100% renewable sources.

[21][22] First Utility had also offered an Internet access service, bundled with line rental and phone calls, and this was continued under the Shell Energy brand.