[2] At the turn of the 20th century Hammersmith MP Sir William Bull was appalled to see Shepherd's Bush Green become home to destitute unemployed sleeping rough, gambling, and playing pitch and toss.

To the east of the Green lies affluent and leafy Holland Park and Notting Hill; although the Edward Woods Estate just to the northeast of the roundabout is part of and managed by the London Borough of Hammersmith and Fulham, and is therefore more closely associated with Shepherd's Bush.

The plans included creating two new play areas for children, the planting of further trees and a general improvement to routes across the Green for both cyclists and pedestrians.

[4] The redevelopment of the Green was scheduled to be completed in time for the 2012 Summer Olympics but, apparently due to high levels of arsenic found in the soil by building contractors, the plans were substantially delayed.

These large unique rotating football-related sculptures commemorated the history of Shepherd's Bush and White City, which hosted the 1908 Summer Olympics football.