He is the chairman and CEO of South Korean food and beverage conglomerate Nongshim.
[1] His uncle, Shin Kyuk-ho, founded the South Korean conglomerate Lotte Corporation.
[2] Shin started working for Nongshim in 1979 and served as a senior managing director from 1994 to 1996.
[5] He is credited for launching the Jjawang, which became Nongshim's second best-selling product in South Korea, after the company's signature product Shin Ramyun, and helped boost the company's share of the domestic instant noodle market from 59 percent in 2015 to 63 percent in 2020.
[2] His eldest son, Shin Sang-yeol, joined Nongshim in 2019 after graduating from Columbia University.