[6] The posters also pointed to a website called "illbesinglesoon.com" with the bottom of the page displaying links to Gomez's social media and newsletter.

[7] On August 17, after numerous fan speculations, Gomez eventually announced the single on her social media and revealed its cover art, which features her "posing in the backseat of a car with a glamorous fur jacket".

[10] In an accompanying statement, she stated that "Single Soon" is just "a fun little song I wrote a while back that’s perfect for the end of summer" and that she is not "quite done with" her upcoming fourth studio album.

[10] On September 14, 2023, the song was removed from streaming platforms and digital stores temporarily, before returning to its uploaded state after a few hours.

[12] To open the music video, Gomez receives a voice message from her younger sister confirming everything she needs to know: "Love you, Sissy.