Sita Abellán

[1] Beginning her career in modelling, she was discovered through her content creation on Tumblr and Instagram, and has since come to prominence as a techno DJ, fashion and jewellery designer, and stylist.

[5] A regular user of Tumblr and Instagram, in 2015 Abellán's content was discovered by Rihanna,[2] who went on to feature her as a model in her "Bitch Better Have My Money" video; the first of more high profile collaborations to come.

[6] Abellán walked in Rihanna’s Fenty x Puma show in Paris (Fall 2016), and for Fausto Puglisi at Milan Fashion Week.

The first collection used snakes as a recurring motif, and a tarot card styled look book shot by photographer Jordan Hemingway.

She has cited French electro clash outfit Miss Kittin and The Hacker as reference points, in addition to techno DJ's DarkHawk and Nicole Moudaber.