Sitel Television was founded on 22 January 1993, as the second private and independent TV station in North Macedonia.

Sitel TV airs various genres, including information, culture, arts, documentaries, entertainment, sports and children's programs.

polls of viewers have suggested that Sitel TV is the most watched television broadcaster in North Macedonia since the previously most popular A1 channel slipped into insolvency in 2011.

In the beginning of 2007, Sitel TV began broadcasting its program through satellite, covering nations worldwide.

Currently, the network broadcasts on Eutelsat W2 and Intelsat 901 to audiences in Europe, USA, Canada and Australia.