The media group is connected with "Nees Kathimerines Ekdoseis Single Member S.A." which publishes the Greek newspaper Kathimerini.

After the big fire in Parnitha National Park during 2007 Greek forest fires, Skai Group along with Kathimerini and WWF Hellas have established "Parnitha Observatory" an action to inform people about the restoration of the burned areas.

Since the beginning of 2010, Skai Group carries out an ongoing social campaign, known as Oloi Mazi Boroume (English translation: Together We Can), focused on raising public awareness and organizing events regarding various social matters in Greece.

Examples of such events are; clothes collection for the poor, food collection for soup kitchens around Greece (run by the Greek Church) serving indigents, weekly medicine collection drives all over Greece for the uninsured.

[6] "Skai Periballon" (English translation: Skai Environment) is the name for all environmental actions Skai Group organizes; such events include tree planting, tree watering, recycling electrical appliances and a lot of accessories and volunteer clean-up actions in various locations around Greece such as: beaches, forests, archaeological sites, villages, popular landmarks, etc.