Skimlinks is a content monetisation platform for online publishers (including editorial sites, forums, bloggers, social networks, and app developers).
[3] On October 17, 2013, Skimlinks was announced as a member of Tech City UK's Future Fifty Programme, a government program that supports fast-growing companies with to potentially float in the London Stock Exchange.
Together with Navarro, they realised that both users and investors weren't interested in their end product, but in the behind-the-scenes technology, they were using to monetise their site through affiliate marketing.
[12] In February 2012, LL Social, an online marketing blog, broke the news that Pinterest was using Skimlinks to monetise content posted by its users.
[17] Funds have been raised from investors including: The Accelerator Group, Sussex Place Ventures, NESTA, Venrex, BDMI and Greycroft, with advisory board members such as Gokul Rajaram (formerly Head of Product for Google AdSense and Facebook Ads) and Oren Michels (CEO of Mashery).
[23][24] Through relationships with various affiliate networks like Commission Junction, Pepperjam, and Linkshare, Skimlinks aggregates over 24,000 merchant programs which are available to publishers who join the service.