Frasers Group offers a range of products under the Slazenger label, including equipment for cricket, field hockey, golf, swimming, and tennis, and a clothing line.

[3] Slazenger has the longest-running sporting sponsorship in the world, thanks to its association with the Wimbledon Tennis Championship, providing balls for the tournament since 1902.

[4][5] In 1881, Ralph and Albert Slazenger, Jewish brothers from Manchester, established a shop on London's Cannon Street, selling rubber sporting goods.

[8] In 1902, Slazenger was appointed as the official tennis ball supplier to The Championships at Wimbledon, and it remains the longest unbroken sporting sponsorship in history.

[4][8][9] In 1910, a public company was incorporated to acquire Slazenger and Sons, "manufacturers of sports equipment, india rubber, gutta percha and waterproof goods, leather merchants and dealers",[10] which floated on the stock market.

The following lists a snapshot of some of the company's larger contracts completed for the UK Government between 1939 and 1945, as recorded by Slazenger, Gradidge, Sykes and Ayres in 1946: In Australia, Slazenger produced naval utility launches at Newcastle, New South Wales, for the country's war effort.

In the days when wooden tennis racquets held no peer, brands such as Slazenger and Dunlop were dominant forces in the global market.

The purchase of Dunlop Slazenger by Sports World International (SWI) did not confer global rights to the brand.

SWI chose not to diversify the brands it acquired internally, and thus strain its own resources and finances, but to licence them globally.