[6] In 1886, Johann Gottfried Spiesshofer and Michael Braun founded a factory for the production of corsets in Heubach (Baden-Württemberg).

It was only in 1902 that Spieshofer and Braun registered the Triumph brand, which was reminiscent of the Parisian Arc de Triomphe, to which International was later added.

[8] With the division of Germany in 1949, the Triumph International brand continued in the German Democratic Republic, but business activities there came to a virtual standstill.

However, the internationalization of the company continued in the following period and beginning in the 1950s, offices were opened in Belgium, Great Britain, Sweden, Norway and Austria.

Triumph International further expanded in 1960 by establishing its Asia-Pacific region headquarters in Hong Kong, and opening its first Japanese branch in 1963.

At the same time, sales began in the People's Republic of China and beginning in 1988, individual Triumph products were manufactured under license in East Germany for the local market.

[8] With the takeover of two French name brands, HOM and Valisère, Triumph International ventured into the men's underwear and high-quality lingerie market.

[19] From 2008 to 2012, the company hosted the Triumph Inspiration Awards, where lingerie designers were able to compete according to an annually changing theme.

Products are divided into several categories for different target groups, with Triumph International typically presenting several collections each year.

[35] In 2019, consumers called up by the influential German trade magazine "Textilwirtschaft" vote Triumph to be the by far most popular body wear manufacturer brand.

By the end of 2017, the company had built a network of 3,600 controlled points of sale in 120 countries, which are operated by Triumph itself, by franchisees or run by other partners.

[49] The Berne Declaration and Clean Clothes Campaign accused the company of renting land from the country's military regime and thus indirectly supporting it.

[50] In January 2002, Triumph International announced that it would close the affected factory and offer a social plan for the remaining employees because no buyer had been found.

[51] In October 2003, the self-regulatory body of the French advertising industry criticized Triumph International for a campaign for the sloggi brand.

[52] At the center of the protest was a picture of scantily clad women on billboards which advertised thongs under the slogan "It's String Time".

It was claimed that the ads violated the dignity of women and harmed the public perception of advertising, but the company did not adjust the campaign.

[56] Most recently, Triumph International has been the subject of even greater criticism after mass layoffs in Thailand and the Philippines at the end of 2009 were met with transnational protests by trade unions.