SmartWater

SmartWater is a traceable liquid and forensic asset marking system (taggant), applied to items of value to identify thieves, and deter theft.

In 1996, SmartWater gained a national profile when the Clearys won the Prince of Wales Award for innovation of the product, with the most commercial potential on BBC's Tomorrow's World.

[6] It is intended to be applied to valuable items, including equipment at construction sites, merchandise in retail stores, and vacant residential or commercial properties.

According to Phil Cleary, this allows "millions of chemical signatures" and, in terms of its use as an asset protection system, is an identifier superior to DNA fingerprinting.

[9] In a 2006 speech to security professionals at the NEC in Birmingham, CEO Phil Cleary stated, "Property marking initiatives are a waste of time and public money unless they're accompanied by an underlying strategy aimed at creating a sustainable deterrent."

In 2017, SmartWater became accredited as being compliant with the UK Government's Forensic Science Regulator's Codes of Practice, which became a lawful requirement in April 2021.