[1] As a region, member countries of the Association of Southeast Asian Nations (ASEAN) alone present a combined market size of more than half a billion viewers and a growing middle-class population with increasingly substantial spending powers.

The alliance is well positioned to exploit economies of scale both as a supplier of coveted content as well as a buyer of technology and equipment.

For advertisers and clients, the alliance will be able to deliver marketing and promotional solutions on a regional platform.

[2] In March 2010, in celebration of the alliance's first year, Smart Alliance members gathered in Manila, Philippines to formally sign an Equipment and Facilities Lease Agreement, which aims to share facilities among member companies to reduce operating and equipment costs; and an agreement on a website that aims to create an online portal that will provide information about the alliance to various stakeholders.

Although not part of their original agenda, the group also signed an agreement formalizing a joint sales package launched by the group according to their goal of boosting regional revenue through jointly led strategies and new target markets to enable the alliance to gain a competitive advantage sustainably[3]