SnackWell's

[1] SnackWell's products were marketed as fat-free and thus healthier snacks, as the U.S. dietary guidelines of the early 1990s advocated a reduction in the consumption of fats.

In an ironic and unintended consequence, SnackWell's products were an example of foods that had a higher carbohydrate count and were later cited as a likely contributor to the obesity epidemic of the 1990s and beyond.

[2] The Snackwell Effect was named for the tendency to consume greater quantities of an item or service deemed morally superior, such as a putatively healthier cookie, or more energy-efficient lighting.

[3] SnackWell's branded products were made by Back to Nature Foods in Naples, Florida.

[citation needed] In August 2017, it was reported that B&G Foods Inc. had agreed to buy SnackWells cookies and Back to Nature granola for $162.5 million.