Snack Barz are a combination of crisped rice held together with marshmallow and reinforced with a coating of Hershey's milk chocolate.

[1] Later, the company began manufacturing and distributing two new flavors of Snack Barz in 2005: Caramel and Cookies 'n Creme.

The Snack Barz are made of two layers of a crispy rice and marshmallow mixture.

The end product is dipped in Hershey's chocolate before it is packaged and boxed.

[2][4][6] For these reasons, when the product was first released The Hershey Company aimed much of their marketing at parents concerned about the health of their children.