[1] The song features guest vocals from British singer-songwriter, Cylena Cymone, and was well received by the grime scene.

It was first released onto YouTube by Takeover Entertainment Ltd, on Thursday 5 July 2007, at a total length of three minutes and forty-five seconds.

The music video is set in computer-generated imagery and sees Tinchy Stryder’s ability to bring an upbeat and unique pop rap angle to his original grime sound, he then proceeds with rhymes over a melodic beat, cheeky lyrics and catchy hook.

Although the song vocals are of Cylena Cymone, she does not feature in the video.

The producer of the song DaVinChe and a few members of Ruff Sqwad make a cameo in the video.