[1][2] SOMOSTV is headed by Luis Villanueva, an executive in the Hispanic media and entertainment industry, President and CEO of SOMOS Group.

[6] ViendoMovies programing is a mix of feature film genres from Spain and Latin America, packaged with promotional material targeting the U.S. Hispanic Market including coverage of Film Festivals .In 2010, SomosTV expanded its services by launching its second channel, “Semillitas.

“Semillitas” is an animation network oriented to Hispanic toddlers and pre-teens and preschool aged children with the objective to entertain and helping preserve the language and cultural heritage.[3].

From its initial launch in the United States and Puerto Rico, “Semillitas” expanded internationally, being distributed today in Central America, Mexico and the Caribbean.

In 2014 Luis Villanueva added to SOMOS Group SOMOS Next LLC, an Internet "OTT" (Over-the-top media service) content distributor, with a catalog of films under the brand FlixLatino (for the US and Puerto Rico) and children's animation under the brand "Pingüinitos" (for Mexico, Central America and The Caribbean).