[5] According to Car Design News, "The Sonic Movement manifesto states that 'the dawn of electric and hybrid travel allows us to fantasize on what the future of our city streets could sound like.

[5] In early 2013, Brooks contacted Fernando Ocaña,[5] who was a fellow alumni of the Royal College of Art Vehicle Design in London[2] and creative director of the Swedish technology firm Semcon.

[5] Semcon "has been developing solutions for the automotive, life science, telecommunications, energy and development-intensive industries" since the late 1980s, "blending engineering services with design for various products.

[8] Acoustics expert Jonas Klein and sound engineer Peter Mohlin, both from Semcon, soon began contributing to the project's early development.

[4] Both live and online, the team presented their concepts using pre-recorded and gathered sound elements to communicate the action of an electric vehicle,[6] using both editorial and artistic content.

[2] In April 2014, the European Parliament passed legislation that by 2019, all new electric cars sold in the EU had to emit noise via a device to make them audible to pedestrians.

[5] Ocana has stated that “We need to influence the legislation so as not to live in a world of fake engine sounds and find a suitable humanistic sound so that the car is no longer the villain.”[5] On July 2, 2014 Electric and Hybrid Vehicle Technology International stated that the program "believes that despite the rapid and big advances in electric powertrain technology, the sonic landscape is somewhat primitive and disordered, and there’s a need for a new soundtrack to usher in the new era of sustainable transportation.

"[11] According to the company's design, "cloud-based data will enable the EV to react intelligently to other road users," for example picking up on weather or nearby schools.

[6] Ultimately, as of August 2014 the projects plans to integrate "vehicle-based sensors and cloud-based services, including microphones, cameras, ultrasonic radar technology, online mapping, GPS, vehicle-to-vehicle (V2V) as well as vehicle-to-infrastructure (V2I) communication.