[2][3] Its main audience attraction, other than Hindi-language movies, was the Twenty20 cricket tournament Indian Premier League (IPL),[4] which the channel had been broadcasting since the tournament's launch in 2008 till 2017, after which it sold the broadcasting rights to Star Sports.

It also airs complimentary cricket talk show programmes like Extraaa Innings T20.

It primarily targets audiences interested in classic Bollywood films, offering a dedicated platform for nostalgia and entertainment.

[9][10][11] Sony Wah, launched on 8 May 2016, is an Indian television channel owned by Culver Max Entertainment.

It is targeted towards audience of small towns and rural areas in the country and its programming consists on Hindi-language movies and southern Indian films dubbed in that language.