Animax began operations across India and the rest of the Indian subcontinent on 5 July 2004 with Irfan Pathan as a brand ambassador.
[2] It was operated and broadcast from Singapore by Animax Asia and distributed by Sony Pictures Networks India Pvt.
[3] An Animax-branded Hindi block, "Animax Kool Kidz", was launched on Sony Entertainment Television from 5 December 2004.
[4] From 15 August 2006, Animax entirely shut down its Hindi feed but kept its English one, since it changed its target audience to the ages 15–24 group.
[citation needed] Animax added American reality shows to their list with the premiere of Scare Tactics.
[9] With the premiere of Nura: Rise of the Yokai Clan, Animax stopped dubbing anime and started airing them in Japanese audio with English subtitles instead.