The series follows six young Modern Orthodox Jewish singles living in New York City as they navigate the shidduch system and complicated feelings for each other.

[1] Conceived as a cross between American sitcom Friends and the Israeli drama series Srugim, the show was created by Gottfried, who also plays Sarah Jacobs, with the help of co-producers Danny Hoffman and Jessica Shechter (who star as David and Noa respectively).

In the pilot, David (Danny Hoffman), a young rabbinical student, arrives late to a restaurant shidduch date with aspiring artist Sarah Feldman (Sara Scur).

[4] Hoffman was cast in the lead role of David, with Gottfried intentionally conceiving of the character as a young rabbinical student to go against the typical media image of rabbis as "old, bearded kind of people".

[4] Sara Scur, who plays Sarah Feldman, is a Seventh-day Adventist who was drawn to the project because of the opportunity to immerse herself in a different world and because it would allow her to take the Sabbath off.