The business was relaunched in 2005 by former research director Ken Tuttle, who finally obtained SoundView's trademarks in 2011.

Prior to 2003, Soundview was unique in that it combined accepted Wall Street research and distribution methods, with the intimate (albeit "arms length") relationship with Gartner analysts, and arguably became the leading technology research boutique on Wall Street.

Wit SoundView acquired the E*Offering business unit of E*Trade in May 2000 to further expand into technology investment banking.

Wit positioned itself as an online investment banking firm focused on the Internet and technology sectors.

The acquisition was intended to integrate SoundView's equity research content with Charles Schwab's trading execution capabilities.