The vision was to develop a group of newsweeklies that covered counties, cities and neighborhoods in Greater Los Angeles – the "Southland" – which were similar in concept but unique to each market served.
Southland Publishing grew to have a collective of newsweeklies, magazines and direct mail publications, all printed by Valley Business Printers in the neighborhood of Sylmar, Los Angeles.
In January 2001, Southland purchased the Pasadena Weekly in 2001 from Tribune Company (then owners of the Los Angeles Times).
Since that time, Downtown Los Angeles has blossomed into a 24/7 live-work urban city with thousands of hotel rooms and condos built to accommodate the workforce.
Among the magazines under the Southland banner, serving areas in Los Angeles County, were: Arroyo Monthly, serving the communities of the San Gabriel Valley; Ventana Monthly, serving the city of Pasadena and area; Playa Vista Direct focusing on the Playa Vista neighborhood of Los Angeles; and Culture Magazine, focusing on the cannabis culture – though Southland sold Culture to Hightimes Holding Corp., publisher of the similarly themed High Times, in 2018.