The first dolls were originally due to be released in 1998, but as the profile of the band rose, the decision was taken to expedite their production, just in time for the Christmas season.

[5] The first set of dolls released by Galoob was called the "Girl Power" series, available in December 1997, after more than two months of negotiations with the band and their management about the products.

Leading industry experts feared there would be a "toy rage" phenomenon, similar to Black Friday shopping.

Individually-sold extra products included the concert "Sound Stage" playset, a miniature “SpiceBus” (the band’s tourbus, seen in their film), and different "Spiceworld Fashions" costumes.

The “On Tour” series featured accessories such as microphones, headsets, disco balls and miniature sound equipment.