[2][3] In September 2017, Warner Music Group acquired Spinnin' Records for over $100 million.
[5] Together with Roger de Graaf, a former employee of the specialist dance retailer Rhythm Import, van Kooten formed Spinnin' Records in 1999.
[5] Spinnin' Records hosts 25 active sub-labels alongside their main imprint; the majority linked to a specific artist.
The label used to promote songs without naming the artists in order to 'create a buzz'.
[6] Following the acquisition of Spinnin' by Warner Music Group, co-founder van Kooten left the company while de Graaf became the CEO.