[3][4][5] The Spinning indoor cycling program was developed by South African endurance bicycle racer Jonathan Goldberg, in 1987.

[9] In 1993, Goldberg and his business partner John Baudhuin launched the Spinning indoor cycling fitness program in Santa Monica, California.

In 1995, Spinning bikes would debut at a trade show as part of a deal Goldberg and Baudhuin made with the Schwinn Bicycle Company.

[16] Mad Dogg Athletics continues to defend the Spinning trademark against its generic use and has recently expanded its focus and efforts on brand protection.

[18][19][20] However, in November 2018, the General Court (European Union) upheld Mad Dogg's rights and found that the brand was not a generic term.